In 2015, Dr. Peng Group's subsidiary launched its Great Wall Mobile's Peng Roaming SIM in Korea. After just one year, Peng Roaming SIM had overtaken 70% of the wireless market share for Chinese tourists in Korea, with its comprehensive features, price, quality of service. The demands and praise from tourists and tourism industry attracted attention from Lotte Duty Free top management.
The Great Wall Mobile South Korean subsidiary and Lotte, finally reached an agreement in early September. Lotte will bulk purchase the Peng travel card as free gifts to tourists who shop at its stores. This is the first time in history for Lotte to use telecommunication products as gifts for customers. The first purchase was ten thousand cards, and was officially distributed on September 14th by the Myeong-dong store for Mid Autumn Festival. Subsequently, Peng Roaming SIM will be sold in all Lotte Duty Free stores.
Lotte highly valued this Autumn Festival promotion, and created multiple signages prominently displayed throughout the shop, from the first floor entrance to the 9th floor. At the same time, a Great Wall Mobile customer service desk was set up. On the first day of the event, more than 2,000 Peng Roaming SIMs were given out, and more than 500 customers were serviced by the customer service desk.